CoStar is a commercial real estate information and analytics company that provides data, market intelligence, and performance metrics widely used across the hotel industry. The company's platforms deliver competitive benchmarking data, including RevPAR analysis and occupancy trends, which hotel operators and owners rely on for strategic decision-making and performance evaluation.
CoStar's relevance to hospitality extends to event-driven market analysis, including impact assessments for major sporting events like the Olympics and FIFA World Cup. Hotel operators use CoStar data to understand demand patterns, pricing dynamics, and post-event market recovery in affected regions. The company's Southeast market coverage and RevPAR tracking capabilities make it a key resource for understanding regional hotel performance trends and technology infrastructure investments in the hospitality sector.
European hotel investment volumes surged 30% in 2025 to their highest level since 2019, with investors pricing in growth assumptions that only work if RevPAR keeps climbing. With CoStar projecting 0.7% global RevPAR growth for 2026, someone's basis is about to look very expensive.
CoStar just flagged Philadelphia, Boston, and New York as the Northeast hotel markets to watch in 2026, and the FIFA World Cup is the headline reason. But the operators who've survived event-driven demand spikes before know the real question isn't how high it goes... it's what your market looks like when the circus leaves town.
When insurers, investors, and lenders start treating climate resilience like a balance sheet metric, "green" stops being a marketing decision and becomes an underwriting one. Most hotel owners aren't ready for that conversation.
A $5.1 million deal in India just proved what every great operator already knows... you don't need a spa, a rooftop bar, and a celebrity chef to be the best hotel in your market. You need to be ruthlessly perfect at the things you actually do.
UK regulators are investigating whether STR's benchmarking platform helps hotels coordinate pricing without ever picking up the phone. If you've ever set your rate based on a comp set report, this investigation is about you.
National RevPAR clocked a 6.2% year-over-year gain in late February, and everybody's ready to pop champagne. But strip out Mardi Gras and a Vegas convention cycle, and what you've actually got is a flat market pretending to be a growing one.
CoStar's latest weekly data shows occupancy slipping while ADR holds. That's not "mixed performance." That's a very specific story about where demand is going and who's about to feel the squeeze.
Industry leaders are projecting confidence while RevPAR growth forecasts sit at half the long-term average and the performance gap between luxury and economy widens into a canyon. The question isn't whether hotels are resilient... it's which hotels.
Formula 1 is driving massive hotel demand worldwide. But the GMs living through race week know a truth the headlines won't touch.
Everyone's debating global tourism policy. Nobody's talking about what happens when a housekeeper sees a guest's flag and smiles because she means it.
Everyone's celebrating a modest RevPAR bump from the 2026 World Cup. Nobody's talking about the operational chaos that's about to land on your front desk.
CoStar says the Southeast's top 25 markets held steady through uncertainty. The numbers look good. The infrastructure underneath them? That's a different conversation.
CoStar says US hotels kicked off February with robust performance. The headline's right. The reason behind it is what should keep you up tonight.
