Industry leaders are projecting confidence while RevPAR growth forecasts sit at half the long-term average and the performance gap between luxury and economy widens into a canyon. The question isn't whether hotels are resilient... it's which hotels.
Operations
Primary
Feb 23
Full-year 2025 GOP margins improved 1.1 points thanks to labor discipline, but Q4 told a different story: margins dropped 3.3 points when demand softened and costs didn't flex fast enough. The gap between those two numbers is where operational friction lives, and most GMs aren't tracking it.
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