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AI-powered personalization

1 story · First covered Apr 29, 2026 · Latest 2d ago
AI-powered personalization Coverage
Booking Holdings Spent $3.6B on Buybacks While Your OTA Commission Check Grew 16%

Booking Holdings Spent $3.6B on Buybacks While Your OTA Commission Check Grew 16%

Booking just posted $5.53 billion in Q1 revenue, up 16% year-over-year, and immediately spent $3.6 billion buying back its own stock. If you're an independent hotelier wondering where your commission dollars go, now you know.