The American Hotel & Lodging Association (AHLA) is the primary trade organization representing the U.S. hotel industry, advocating for the interests of hotel owners, operators, and employees at federal, state, and local levels. The organization provides industry research, policy guidance, and operational resources to its members across all hotel segments and brands.
AHLA produces critical market intelligence and recovery analysis that helps operators understand competitive positioning and performance trends. The organization's research initiatives, including segmentation studies on hotel recovery patterns, identify which properties and segments are gaining market share versus those facing headwinds. This intelligence is essential for operators making capital allocation and strategic decisions.
The association's advocacy work directly impacts hotel operations through policy positions on labor, taxation, and regulatory matters. AHLA serves as the collective voice of the industry in legislative and regulatory discussions, making it a key resource for operators monitoring policy developments that affect profitability and operational requirements.
Three hotel associations are asking the U.S., Mexico, and Canada to extend the trade agreement that keeps cross-border travel affordable and supply chains intact. The request makes perfect sense, which is exactly why it probably won't happen on anyone's preferred timeline.
The sector that was supposed to ride a wave of World Cup tourism and summer travel just posted its worst monthly job loss since the pandemic. If you staffed up in May expecting the surge, you're now staring at a labor cost hangover with no revenue to show for it.
Hotels near MetLife Stadium are charging $500 to $900 a night for World Cup matches while running occupancy as low as 8%. The "long-term growth" story everyone's selling requires you to survive the short-term math first.
Sports tourism is supposedly an $800 billion industry, and FIFA just kicked off across North America with projections of 21 million hotel room nights. So why is a recent survey showing bookings in most U.S. host cities running behind normal seasonal demand?
Congress just locked in three years of immigration enforcement funding that will reshape hotel labor markets long before anyone gets detained. The operators who understand what "chilling effect" actually looks like on a Tuesday morning staffing sheet are the ones who'll survive this.
AHLA's new World Cup hotel outlook shows most host cities tracking well below projections, with Kansas City and Boston looking worst. If you built your summer revenue plan around FIFA's promises, it's time to rebuild it around what's actually happening.
Nearly a million open hospitality jobs, turnover still running north of 70%, and wages that still can't compete with a warehouse shift that doesn't require scrubbing bathrooms. If you haven't pulled your trailing 90-day turnover data by department this week, you're already behind the conversation your best people are having without you.
When the government shutdown left 1,000 TSA agents at Harry Reid Airport working without pay, MGM didn't send thoughts and prayers... they sent 1,400 lunches. The interesting part isn't the generosity. It's what it tells you about how exposed your revenue is to things completely outside your control.
The hotel lobby is pushing Congress for a 20% business travel tax credit, and full-service urban GMs are already factoring recovery into their forecasts. The problem is that the gap between lobbying momentum and legislative reality could cost you two years of realistic underwriting.
The hospitality industry lost $31 million a day in hotel business during the last shutdown, and we're back at it again. The trade associations are writing letters, but the GM staring at a half-empty house on a Tuesday night needs something more useful than a press release.
AHLA handed its training business to the restaurant industry's trade group back in 2017. Nine years later, the disconnect between who develops hotel training content and who actually needs it has never been wider.
New York City wants to raise property taxes nearly 10% on an industry already drowning in regulatory costs, union labor at $40 an hour, and operating expenses growing four times faster than revenue. At some point, the math stops working... and we're getting close.
Congress can't get an immigration bill across the finish line, and if you're running a hotel that depends on immigrant labor for the back of the house... which is most of you... the staffing math you budgeted for 2026 is already wrong.
While industry leaders celebrate green shoots, the new data exposes a brutal divide that's about to separate the survivors from the casualties — and it's not what you think.
