Operations
Primary
Jul 22
Host city hotels pushed ADR up 21% during the World Cup while watching occupancy slide... a revenue management masterclass that's going to create the ugliest comp set conversation of 2027. If you're in a host market, the celebration ends when you try to explain next June to your owner.
The sector that was supposed to ride a wave of World Cup tourism and summer travel just posted its worst monthly job loss since the pandemic. If you staffed up in May expecting the surge, you're now staring at a labor cost hangover with no revenue to show for it.
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