📊 Topic

Metasearch

2 stories · First covered Apr 17, 2026 · Latest May 1
Related: Airbnb 1 Expedia 1 Booking.com 1 direct booking strategy 1 Hotel loyalty programs 1 OTA distribution strategy 1 SiteMinder 1 Claude 1 Model Context Protocol 1 DirectBooker 1 AI-powered hotel discovery and booking 1 Hotel distribution economics 1
Metasearch Coverage
Expedia Just Bet Big on a YouTuber With 150 Million Followers. Here's What That Means for Your OTA Bill.
Operations
May 1

Expedia Just Bet Big on a YouTuber With 150 Million Followers. Here's What That Means for Your OTA Bill.

Expedia's new "Exspeedia" campaign with streamer IShowSpeed is designed to capture Gen Z travelers before they ever Google your hotel. If it works, the OTA's grip on your booking funnel just got tighter... and more expensive to escape.

MS
Mike Storm 3 min read · May 1
SiteMinder Wants to Be Your AI Booking Middleman. Ask Who's Paying for That.
Technology
Apr 17

SiteMinder Wants to Be Your AI Booking Middleman. Ask Who's Paying for That.

SiteMinder just announced it can push your hotel's live rates into ChatGPT and Claude so travelers can "discover" you through AI. Before you celebrate a new demand channel, ask yourself who owns that guest relationship once the machines start negotiating.

MS
Mike Storm 3 min read · Apr 17