📊 Topic

Gen Z Travel Behavior

1 story · First covered May 1, 2026 · Latest 5h ago
Gen Z Travel Behavior Coverage
Expedia Just Bet Big on a YouTuber With 150 Million Followers. Here's What That Means for Your OTA Bill.

Expedia Just Bet Big on a YouTuber With 150 Million Followers. Here's What That Means for Your OTA Bill.

Expedia's new "Exspeedia" campaign with streamer IShowSpeed is designed to capture Gen Z travelers before they ever Google your hotel. If it works, the OTA's grip on your booking funnel just got tighter... and more expensive to escape.