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Midscale Segment

3 stories · First covered Feb 18, 2026 · Latest Jun 2
Midscale Segment Coverage
RevPAR Forecast Just Jumped From 0.6% to 2.8%. Don't Spend It Yet.

RevPAR Forecast Just Jumped From 0.6% to 2.8%. Don't Spend It Yet.

CoStar and Tourism Economics nearly quintupled their 2026 RevPAR growth projection on the back of a record Q1 and 8 million new room nights. The upgrade sounds like a victory lap... until you remember that expense growth is still outpacing revenue gains and the national number has never paid anyone's mortgage.

The Hotel Industry's First Real Down Year Since COVID Hit Everyone Differently. That's the Point.

The Hotel Industry's First Real Down Year Since COVID Hit Everyone Differently. That's the Point.

2025 gave us the first full-year decline in occupancy and RevPAR since the pandemic... but the executives describing it as "uneven" are burying the real story. Some operators thrived. Some got crushed. And the difference wasn't luck.

Wyndham's Dividend Hike Tells You More Than Its RevPAR

Wyndham's Dividend Hike Tells You More Than Its RevPAR

Wyndham raised its dividend and posted solid 2025 numbers. But the capital allocation story underneath reveals what asset-light really means when growth slows.