CoStar and Tourism Economics nearly quintupled their 2026 RevPAR growth projection on the back of a record Q1 and 8 million new room nights. The upgrade sounds like a victory lap... until you remember that expense growth is still outpacing revenue gains and the national number has never paid anyone's mortgage.
One research firm slashed Hyatt's near-term earnings forecast while most of Wall Street raised price targets. The divergence tells you more about the asset-light model's accounting opacity than about Hyatt's actual health.
World of Hyatt and Reese's Book Club are back with "Camp Unwritten" at Yosemite and Moab, and the press release is gorgeous. The question nobody's asking: is this brand strategy or brand theater?
2025 gave us the first full-year decline in occupancy and RevPAR since the pandemic... but the executives describing it as "uneven" are burying the real story. Some operators thrived. Some got crushed. And the difference wasn't luck.
The Conference Board's confidence numbers are flashing the same warning signs I saw before the last two downturns. If you're still building your Q2 revenue strategy around leisure demand, you're about 60 days late.
Wyndham raised its dividend and posted solid 2025 numbers. But the capital allocation story underneath reveals what asset-light really means when growth slows.
