🏢 Company

Sojern

📍 San Francisco
2 stories · First covered Jun 11, 2026 · Latest Jun 30
Works at Hilton Worldwide
Sojern Coverage
The World Cup Demand Spike Isn't a Spike. It's a Reshuffling.

The World Cup Demand Spike Isn't a Spike. It's a Reshuffling.

Sojern's data shows flight bookings to World Cup host cities are surging while hotel searches are dropping 16%, which means guests are coming but waiting to book rooms. If you're in a host city banking on sustained demand beyond match days, the numbers have a different story to tell.

A Court Just Told Hotel Guests Their Browsing Data Isn't "Intercepted." Owners Should Not Celebrate.

A Court Just Told Hotel Guests Their Browsing Data Isn't "Intercepted." Owners Should Not Celebrate.

Sojern beat a privacy lawsuit over tracking pixels on Hilton's website, and the legal reasoning basically says your marketing vendors have your implied consent to watch everything. If you're an owner who thinks this ruling protects you, wait until you see the three new lawsuits already filed against the same brand.