📊 Topic

Hotel Website Tracking Technology

1 story · First covered Jun 11, 2026 · Latest 4h ago
Hotel Website Tracking Technology Coverage
A Court Just Told Hotel Guests Their Browsing Data Isn't "Intercepted." Owners Should Not Celebrate.

A Court Just Told Hotel Guests Their Browsing Data Isn't "Intercepted." Owners Should Not Celebrate.

Sojern beat a privacy lawsuit over tracking pixels on Hilton's website, and the legal reasoning basically says your marketing vendors have your implied consent to watch everything. If you're an owner who thinks this ruling protects you, wait until you see the three new lawsuits already filed against the same brand.