🌍 Market

Dallas Hotel Market

2 stories · First covered Mar 5, 2026 · Latest Mar 30
Related: Revenue Management 1 Marriott International 1 JW Marriott 1 FIFA World Cup 2026 1 Bonvoy 1 Edition 1 Average daily rate (ADR) 1 Ritz-Carlton 1 Los Angeles Hotel Market 1 Atlanta Hotel Market 1 Kansas City Hotel Market 1 Vancouver Hotel Market 1
Dallas Hotel Market Coverage
Edition Is Coming to Dallas. The Brand Promise Requires a City That Doesn't Exist Yet.
Brands Primary
Mar 30

Edition Is Coming to Dallas. The Brand Promise Requires a City That Doesn't Exist Yet.

Marriott's luxury lifestyle flag is anchoring a $650 million mixed-use play in Uptown Dallas with 214 keys and $1.5 million residences. The bet isn't on the hotel... it's on whether Dallas can become the city the Edition brand needs it to be by 2028.

EV
Elena Voss 3 min read · Mar 30
The World Cup Is Less Than 100 Days Out. The War In The Middle East Just Changed Your Plan.
Operations
Mar 5

The World Cup Is Less Than 100 Days Out. The War In The Middle East Just Changed Your Plan.

Hotels in FIFA host cities have been pricing rooms like it's 1999. Now a shooting war, $90 oil, and a global travel sentiment shift are about to stress-test every assumption baked into those rate strategies.

MS
Mike Storm 6 min read · Mar 5