Hotel owners in 11 FIFA World Cup host cities were told to expect a once-in-a-generation demand surge. The AHLA's new survey says 80% of them are watching bookings come in below forecast, and the international visitors everyone was counting on aren't coming.
Marriott's luxury lifestyle flag is anchoring a $650 million mixed-use play in Uptown Dallas with 214 keys and $1.5 million residences. The bet isn't on the hotel... it's on whether Dallas can become the city the Edition brand needs it to be by 2028.
Hotels in FIFA host cities have been pricing rooms like it's 1999. Now a shooting war, $90 oil, and a global travel sentiment shift are about to stress-test every assumption baked into those rate strategies.
