🏢 Company

Aimbridge

2 stories · First covered Mar 24, 2026 · Latest Jun 2
Related: CoStar 1 Revenue Management 1 IHG 1 Franchise Fees 1 United States 1 Australia 1 voco 1 Trilogy Hotels 1 Manhattan hotel market 1 Third-party hotel management 1 Ruby Hotels 1 Lean Luxury 1
Manages Ruby Hotels
Third-party hotel management
Aimbridge Coverage
Ruby Hotels Arrives in Manhattan. IHG Paid $116M for the Right to Call Small Rooms "Lean Luxury."
Brands
Jun 2

Ruby Hotels Arrives in Manhattan. IHG Paid $116M for the Right to Call Small Rooms "Lean Luxury."

IHG is converting a 1930s Manhattan building into 187 rooms under a European brand most American operators have never heard of. The question isn't whether the lobby bar will be charming... it's whether "lean luxury" is a real category or just a nicer way to say "small rooms, big franchise fees."

MS
Mike Storm 3 min read · Jun 2
Australia Has 6,300 Hotels and Almost No Third-Party Operators. Someone Noticed.
Operations
Mar 24

Australia Has 6,300 Hotels and Almost No Third-Party Operators. Someone Noticed.

A two-year-old management company just hit 2,500 rooms across Australia by exploiting a gap that's been hiding in plain sight for decades. The question isn't whether the third-party model works Down Under... it's what took so long, and what it tells the rest of us about markets we think we already understand.

MS
Mike Storm 3 min read · Mar 24