Hyatt Just Spent a Year Refreshing a 122-Year-Old Hotel. The Real Test Starts Now.
Hotel Seville NoMad gives Hyatt a 348-key Beaux-Arts landmark in one of Manhattan's hottest neighborhoods under The Unbound Collection flag. The question isn't whether the lobby looks beautiful... it's whether a soft brand can deliver enough revenue premium to justify what this property costs to operate in 2026 New York.