Hilton Anatole is charging $40 for a "Puppies & Pilates" event on its lawn while charging guests $32 a day just to walk through the lobby. One of those numbers tells you everything about where experiential hotel marketing is heading... and which one your guests actually resent.
Marriott's splashy NCAA campaign looks like sports marketing. It's actually a loyalty enrollment machine disguised as basketball content... and if you're a GM at a Marriott property, you need to understand what that means for your front desk next week.
World of Hyatt and Reese's Book Club are back with "Camp Unwritten" at Yosemite and Moab, and the press release is gorgeous. The question nobody's asking: is this brand strategy or brand theater?
