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Nikki Beach Is Betting on Marrakech. The Brand Promise Is Bigger Than the Building. Airbnb Is Paying People $750 to Compete With You During the World Cup Hyatt's Unbound Collection Turns 10. Four New Properties. Same Old Question for Owners. Hilton Just Promised 125 Hotels in India With One Partner. The Promise Is the Easy Part. Apple Hospitality's 8% Yield Looks Generous. The Payout Ratio Says Check Again. IHG Is Spending $950M to Shrink Itself. The Brands Should Be Nervous. MGM Just Let Its Biggest Shareholder Buy More Stock. Then Capped Their Vote. Think About That. Nikki Beach Is Betting on Marrakech. The Brand Promise Is Bigger Than the Building. Airbnb Is Paying People $750 to Compete With You During the World Cup Hyatt's Unbound Collection Turns 10. Four New Properties. Same Old Question for Owners. Hilton Just Promised 125 Hotels in India With One Partner. The Promise Is the Easy Part. Apple Hospitality's 8% Yield Looks Generous. The Payout Ratio Says Check Again. IHG Is Spending $950M to Shrink Itself. The Brands Should Be Nervous. MGM Just Let Its Biggest Shareholder Buy More Stock. Then Capped Their Vote. Think About That.

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Event-Driven Market Volatility

1 story · First covered Mar 23, 2026 · Latest Mar 23

Event-Driven Market Volatility Coverage

RevPAR Up 4.6% Nationally. Your Hotel Probably Wasn't Average. Check Your Comp Set.

Operations Primary

Mar 23

RevPAR Up 4.6% Nationally. Your Hotel Probably Wasn't Average. Check Your Comp Set.

The mid-February national numbers look healthy at $103.35 RevPAR, but the spread between the best and worst performing markets was nearly 50 percentage points. If you're benchmarking against the national average instead of your three-mile radius, you're not managing... you're guessing.

MS

Mike Storm 2 min read · Mar 23