Seasonal pricing articles keep recycling the same advice about raising rates in summer and dropping them in winter. The part they never address is what happens inside the 48-hour window where you've already committed to a rate strategy and demand shifts underneath you.
Strong Q1 airline earnings on international routes are a 30-60 day leading indicator for gateway hotel demand, and most properties gutted their international sales infrastructure during COVID and never rebuilt it.
The mid-February national numbers look healthy at $103.35 RevPAR, but the spread between the best and worst performing markets was nearly 50 percentage points. If you're benchmarking against the national average instead of your three-mile radius, you're not managing... you're guessing.
The UK government is investigating whether Hilton, IHG, Marriott, and CoStar used STR benchmarking data to coordinate hotel pricing. If you've ever pulled a comp set report, this one's about you.
