📊 Topic

Comp Set Analysis

2 stories · First covered Mar 4, 2026 · Latest Mar 23
Related: Revenue Management 2 STR 2 RevPAR 1 IHG Hotels & Resorts 1 Marriott International 1 Hilton Worldwide Holdings 1 Average daily rate (ADR) 1 Occupancy Rate 1 CoStar Group 1 Competition and Markets Authority 1 Algorithmic Pricing 1 Benchmarking Data 1
Comp Set Analysis Coverage
RevPAR Up 4.6% Nationally. Your Hotel Probably Wasn't Average. Check Your Comp Set.
Operations Primary
Mar 23

RevPAR Up 4.6% Nationally. Your Hotel Probably Wasn't Average. Check Your Comp Set.

The mid-February national numbers look healthy at $103.35 RevPAR, but the spread between the best and worst performing markets was nearly 50 percentage points. If you're benchmarking against the national average instead of your three-mile radius, you're not managing... you're guessing.

MS
Mike Storm 2 min read · Mar 23
The CMA Just Called STR a Cartel Tool. Every Revenue Manager Should Be Paying Attention.
Operations Primary
Mar 4

The CMA Just Called STR a Cartel Tool. Every Revenue Manager Should Be Paying Attention.

The UK government is investigating whether Hilton, IHG, Marriott, and CoStar used STR benchmarking data to coordinate hotel pricing. If you've ever pulled a comp set report, this one's about you.

MS
Mike Storm 3 min read · Mar 4