U.S. host city hotels averaged 20%+ RevPAR growth during the World Cup, but the numbers underneath tell a more complicated story about rate strategy, demand displacement, and whether a once-in-a-generation event actually taught the industry anything it'll use next month.
More than half of Mexico's hotels face structural tech deficiencies with FIFA's opening match weeks away, and the gap between chain-scale properties and independents is widening into a chasm. The question isn't whether the infrastructure gets fixed in time... it's what happens to the properties where it doesn't.
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