IHG just launched a ChatGPT app that lets travelers search 7,000 hotels through conversational AI, and the demo probably looks incredible. What nobody's asking is who picks up the pieces when the system serves wrong rates, phantom availability, or a recommendation that contradicts your revenue strategy.
IHG just launched a ChatGPT integration that lets guests search and compare 7,000 hotels through conversational AI. The question nobody at headquarters is asking is what happens when the technology that finds the guest a room can't help the person who actually has to check them in.
A sell-side research note claims hotel AI investments hit an "inflection point" this year with measurable EBITDA gains. The headline numbers are impressive. The derived numbers tell a different story.
