IHG just launched a ChatGPT app that lets travelers search 7,000 hotels through conversational AI, and the demo probably looks incredible. What nobody's asking is who picks up the pieces when the system serves wrong rates, phantom availability, or a recommendation that contradicts your revenue strategy.
IHG just launched a ChatGPT integration that lets guests search and compare 7,000 hotels through conversational AI. The question nobody at headquarters is asking is what happens when the technology that finds the guest a room can't help the person who actually has to check them in.
Hilton just launched its AI travel planner, joining Marriott and IHG in a conversational booking arms race. The question nobody's asking: what happens at 2 AM when the AI hallucinates a rate that doesn't exist?
