🏢 Company

Perplexity

2 stories · First covered Jul 16, 2026 · Latest Jul 19
Perplexity Coverage
84% of Hotels Are Invisible to AI Trip Planning. Most Don't Even Know It.

84% of Hotels Are Invisible to AI Trip Planning. Most Don't Even Know It.

A new free tool scores how well AI platforms like ChatGPT and Gemini can actually "see" your hotel when travelers ask for recommendations. If you're not showing up in those conversations, you're losing bookings you'll never know you lost.

Your Hotel's Next Guest Is Asking ChatGPT. Not Google. And You're Invisible.

Your Hotel's Next Guest Is Asking ChatGPT. Not Google. And You're Invisible.

AI assistants are becoming the first stop for travel research, and most hotels have zero visibility into what those systems are saying about their property. The OTAs figured this out months ago... the question is whether independent operators will catch up before the booking window closes entirely.