🏢 Company

Cloudbeds

📍 Reykjavik
2 stories · First covered Mar 25, 2026 · Latest 4h ago
Cloudbeds Coverage
63% of Your Bookings Now Belong to the OTAs. And It's Getting Worse.

63% of Your Bookings Now Belong to the OTAs. And It's Getting Worse.

Cloudbeds' 2026 report confirms what every independent operator already feels in their gut: OTAs now control nearly two-thirds of independent hotel bookings, ADR dropped almost 6%, and the gap between independents and branded properties is widening fast. The question isn't whether this is a problem... it's whether you're going to do something about it before the next 5% disappears.

63% of Your Bookings Now Belong to the OTAs. And It's Getting Worse.

63% of Your Bookings Now Belong to the OTAs. And It's Getting Worse.

Cloudbeds just analyzed 90 million bookings and the picture for independents isn't tightening margins... it's a slow-motion surrender of your business to platforms that charge you 15-25% for guests who used to find you on their own. The question is whether you're going to do something about it or just keep writing the commission checks.