The AI Hospitality Alliance just surveyed 100 founding members and found an industry begging for practical AI use cases and standards. What's buried in the data is more interesting... a quarter of respondents are vendors, which means the people selling you AI also don't know what the standards should be.
The biggest thing holding back AI in hotels isn't the technology itself... it's that most properties are pumping expensive algorithms full of fragmented, inconsistent data from systems that were never designed to talk to each other. And that $319K average AI spend per property in 2026 doesn't care whether your data is clean or not.
Mews landing the official PMS provider deal with AAHOA sounds massive on paper... 20,000 owners, 36,000 properties. But "official provider" and "actual adoption" are two very different things, and the gap between them is where this story actually lives.
