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Value-Add Programming

1 story · First covered Apr 7, 2026 · Latest 3h ago
Value-Add Programming Coverage
Four Seasons Macao Is Running 96% Occupancy. So Why Are They Discounting the Experience?

Four Seasons Macao Is Running 96% Occupancy. So Why Are They Discounting the Experience?

When a luxury hotel running near-full occupancy starts layering on complimentary wellness rituals and curated dining experiences, the press release calls it "spring activation." The P&L tells a different story about where rate power actually went.