📊 Topic

spa operations

2 stories · First covered Apr 3, 2026 · Latest 2h ago
spa operations Coverage
Marriott Just Opened a 213-Key St. Regis in Costa Mujeres. The Butler Promise Gets Interesting at Scale.

Marriott Just Opened a 213-Key St. Regis in Costa Mujeres. The Butler Promise Gets Interesting at Scale.

Marriott's fourth St. Regis in Mexico promises butler service, nine F&B outlets, and curated luxury in a market racing to shed its spring break reputation. The question nobody's asking is who's actually staffing all of this when every luxury flag in Cancún is hiring at the same time.

Every Brand Is a Wellness Brand Now. Most of Them Are Lying.

Every Brand Is a Wellness Brand Now. Most of Them Are Lying.

The "health hotel" market is supposedly racing toward $102 billion by 2032, with major flags scrambling to slap wellness onto everything from lobby design to breakfast buffets. The question nobody's asking is whether the property-level team can actually deliver a wellness promise that survives checkout.