Radisson and Accenture built a hotel discovery tool that lives natively inside ChatGPT, letting travelers search 1,000+ properties through conversation instead of a browser. The question every operator should be asking isn't whether this works... it's what happens to your property when the AI decides you're not the answer.
The hotel industry's favorite metric ignores the fastest-growing line item on your P&L: what it costs to put that guest in that room. The gap between RevPAR and NetRevPAR is where owner returns go to die.
Lighthouse just launched a direct booking app inside ChatGPT that lets hotels bypass OTA commissions entirely. But the timing is weird, the platform is already backing away from transactions, and the real question is whether this actually helps the 90-key independent or just gives enterprise chains another toy.
