📊 Topic

Luxury and Upper-Upscale Hotel Properties

1 story · First covered Jul 22, 2026 · Latest Jul 22
Luxury and Upper-Upscale Hotel Properties Coverage
World Cup Hotels Crushed It on Rate. Now Comes the Hangover.

World Cup Hotels Crushed It on Rate. Now Comes the Hangover.

Host city hotels pushed ADR up 21% during the World Cup while watching occupancy slide... a revenue management masterclass that's going to create the ugliest comp set conversation of 2027. If you're in a host market, the celebration ends when you try to explain next June to your owner.