A short seller accused dozens of Accor-branded properties of accepting bookings that should have triggered every safeguarding alarm in the system. The stock slide is the headline, but the brand promise failure underneath it is the story every franchisor should be reading right now.
National RevPAR clocked a 6.2% year-over-year gain in late February, and everybody's ready to pop champagne. But strip out Mardi Gras and a Vegas convention cycle, and what you've actually got is a flat market pretending to be a growing one.
DRH topped revenue estimates by $1.1M and posted a 273% net income jump. The 2026 guidance tells a different story than the headline.
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