Your 2026 Budget Is Already Wrong by 8-15% on Energy Alone
January's 2.4% CPI print looks calm. The forward cost structure for hotel owners does not.
Topic
Franchisee
3 stories
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First covered Feb 19, 2026
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Latest Mar 11
Owns
Hotel Brands
Competes with
Mountain West
Franchisee Coverage
Hotel Brands Wading Into Politics Is a Franchise Problem, Not a Marketing One
When travel and tourism brands take public political positions, the person who pays the price isn't the CMO drafting the statement. It's the franchisee in a divided market whose guests just got a reason to book somewhere else.
Choice Hotels Is Running Two Playbooks. One of Them Is Lying.
Choice is selling Wall Street a growth-through-mix story while selling owners a RevPAR story. The franchise agreement doesn't care which narrative wins.