📊 Topic

brand strategy

2 stories · First covered Mar 19, 2026 · Latest Apr 13
Related: IHG 2 Franchise Model 1 Loyalty Programs 1 Holiday Inn 1 Kimpton 1 Times Square 1 Management Agreements 1 voco 1 Holiday Inn Express 1 RevPAR Performance 1 India Hotel Market 1 voco Times Square Broadway 1
brand strategy Coverage
IHG Is Betting 70% of Its India Growth on One Brand. That's Not Strategy. That's Inertia.
Brands Primary
Apr 13

IHG Is Betting 70% of Its India Growth on One Brand. That's Not Strategy. That's Inertia.

IHG wants to triple its India footprint to 400 hotels by 2031, and Holiday Inn is doing most of the heavy lifting. The question nobody at headquarters seems to be asking is whether a brand built for American interstate highways can carry the weight of India's most complex leisure markets.

EV
Elena Voss 4 min read · Apr 13
IHG Just Opened Two Premium Hotels in Midtown Three Weeks Apart. That's Not Expansion. That's a Bet.
Brands
Mar 19

IHG Just Opened Two Premium Hotels in Midtown Three Weeks Apart. That's Not Expansion. That's a Bet.

IHG dropped a 419-key voco and a 529-key Kimpton within fifteen blocks and fifteen days of each other in Manhattan. The brand story sounds great. The owner math is where it gets interesting.

EV
Elena Voss 3 min read · Mar 19