📊 Topic

Brand perception and positioning

1 story · First covered Apr 29, 2026 · Latest 2d ago
Brand perception and positioning Coverage
Wyndham Wants Dolce to Play Upscale. Three New Hotels Won't Answer the Only Question That Matters.

Wyndham Wants Dolce to Play Upscale. Three New Hotels Won't Answer the Only Question That Matters.

Wyndham just opened three design-forward Dolce properties in Miami Beach, Palm Springs, and the Hudson Valley, betting that a franchise company built on economy scale can deliver an upper-upscale promise. The question isn't whether the lobbies photograph well... it's whether the brand can attract the guest willing to pay the rate when Marriott, Hilton, and Hyatt are already in the room.