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W Riyadh

1 story · First covered Jul 16, 2026 · Latest 1h ago
W Riyadh Coverage
Marriott Just Opened a W in Riyadh. The RevPAR Decline They're Not Talking About Is the Real Plot.

Marriott Just Opened a W in Riyadh. The RevPAR Decline They're Not Talking About Is the Real Plot.

Marriott is planting flags across Saudi Arabia at a pace that makes even the most aggressive franchise developers blink. But when your Middle East RevPAR drops 30% in a single quarter while you're signing deals for 1,300 new rooms, the question isn't whether you believe in the market... it's whether the market believes in the timeline.