Marriott Just Opened a W in Riyadh. The RevPAR Decline They're Not Talking About Is the Real Plot.
Marriott is planting flags across Saudi Arabia at a pace that makes even the most aggressive franchise developers blink. But when your Middle East RevPAR drops 30% in a single quarter while you're signing deals for 1,300 new rooms, the question isn't whether you believe in the market... it's whether the market believes in the timeline.