Marriott is planting flags across Saudi Arabia at a pace that makes even the most aggressive franchise developers blink. But when your Middle East RevPAR drops 30% in a single quarter while you're signing deals for 1,300 new rooms, the question isn't whether you believe in the market... it's whether the market believes in the timeline.
Saudi Arabia's hotel supply is growing faster than almost any market on earth, with over 6,100 licensed properties and a new national airline already flying nine routes. The question nobody in Riyadh seems to be asking is whether the technology stack can keep up with the ambition.
Valor Hospitality Partners manages 100+ properties across 22 countries and just added $1 billion in signings last year alone. The question isn't whether they're growing... it's who's actually holding the risk on the other side of all those management contracts.
