👤 Person

Tom Reeg

💼 Chief Executive Officer, Caesars Entertainment
2 stories · First covered Apr 21, 2026 · Latest May 10
Related: Revenue Management 2 Loyalty Programs 2 Caesars Entertainment 2 RevPAR 1 Occupancy 1 Average daily rate (ADR) 1 Resort Fees 1 MGM Resorts International 1 Las Vegas Strip 1 Caesars Digital 1 Caesars Rewards 1 Guest Acquisition Channels 1
Works at Caesars Entertainment
Tom Reeg Coverage
Caesars Is Done Buying Gamblers. Now They're Harvesting Them.
Operations
May 10

Caesars Is Done Buying Gamblers. Now They're Harvesting Them.

Caesars Digital just posted record Q1 revenue of $374 million while spending less to acquire customers, and their secret weapon is the same loyalty program that fills your hotel rooms. If you're running a Caesars-affiliated property, the sportsbook strategy is about to change what walks through your lobby door.

MS
Mike Storm 3 min read · May 10
Caesars Is Selling Vegas Rooms at Half Price. That's Not a Promotion. That's a Demand Signal.
REITs
Apr 21

Caesars Is Selling Vegas Rooms at Half Price. That's Not a Promotion. That's a Demand Signal.

When a major operator bundles 50% room discounts with free drinks, meals, and parking, the question isn't what guests save. It's what the trailing RevPAR data already told you about where Las Vegas yield is heading through 2026.

JC
Jordan Chen 2 min read · Apr 21