Choice Hotels reports Q2 earnings August 5 with a new interim CEO, a freshly appointed AI-focused board member, and analyst consensus sitting at "Reduce." The question isn't what the numbers say... it's whether anyone left in the building can explain what the company actually is now.
Patrick Pacious walked into Choice's 70th annual convention with record revenue numbers and a stack of AI-powered platforms nobody asked for yet. The real question isn't whether the technology works... it's whether 7,500 franchisees can absorb four new systems without the kind of operational whiplash that turns a good quarter into a terrible implementation year.
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