Choice Hotels just rolled out four AI tools it says are already cutting RFP response times by 30% and lifting SMB conversion by 250 basis points. The question every franchisee should be asking is whether the infrastructure underneath is real... or whether this is another brand demo that falls apart at 2 AM.
Patrick Pacious walked into Choice's 70th annual convention with record revenue numbers and a stack of AI-powered platforms nobody asked for yet. The real question isn't whether the technology works... it's whether 7,500 franchisees can absorb four new systems without the kind of operational whiplash that turns a good quarter into a terrible implementation year.
Choice Hotels unveiled Business Direct, EasyBid, RAISE, and CHARLIE at its 70th annual convention, promising AI-driven revenue and efficiency gains for franchisees. The question isn't whether the tools sound impressive in a ballroom demo... it's what happens when a 90-key owner with one person on the night shift tries to use them.
