Technology
Primary
3d ago
Patrick Pacious walked into Choice's 70th annual convention with record revenue numbers and a stack of AI-powered platforms nobody asked for yet. The real question isn't whether the technology works... it's whether 7,500 franchisees can absorb four new systems without the kind of operational whiplash that turns a good quarter into a terrible implementation year.
Technology
Primary
4d ago
Choice Hotels unveiled Business Direct, EasyBid, RAISE, and CHARLIE at its 70th annual convention, promising AI-driven revenue and efficiency gains for franchisees. The question isn't whether the tools sound impressive in a ballroom demo... it's what happens when a 90-key owner with one person on the night shift tries to use them.
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