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Marriott Just Promised 4,500 Rooms Across Eight Brands in Two Vietnamese Cities. That's Not Strategy. That's a Buffet. Every Major Hotel Brand Just Flooded Vietnam. The Owners Who Flagged First Will Wish They'd Waited. A Casino Resort Spent $500K on March Madness Promos. The Real Question Is What the Tech Stack Looked Like at 2 AM. Barcelona Is Killing 10,000 Short-Term Rentals. Every European Hotelier Should Be Watching. Sandals Is Spending $200M to Renovate Three Resorts. The Hurricane Made Them Do It Right. Choice Hotels' 2026 Guidance Is Basically Flat. And Wall Street Already Noticed. 16,000 Keys Across Four Countries. One Guy's Building a Pan-Asian Hotel Empire Most Americans Haven't Noticed. Marriott Just Promised 4,500 Rooms Across Eight Brands in Two Vietnamese Cities. That's Not Strategy. That's a Buffet. Every Major Hotel Brand Just Flooded Vietnam. The Owners Who Flagged First Will Wish They'd Waited. A Casino Resort Spent $500K on March Madness Promos. The Real Question Is What the Tech Stack Looked Like at 2 AM. Barcelona Is Killing 10,000 Short-Term Rentals. Every European Hotelier Should Be Watching. Sandals Is Spending $200M to Renovate Three Resorts. The Hurricane Made Them Do It Right. Choice Hotels' 2026 Guidance Is Basically Flat. And Wall Street Already Noticed. 16,000 Keys Across Four Countries. One Guy's Building a Pan-Asian Hotel Empire Most Americans Haven't Noticed.

🌍 Market

Midtown Manhattan

2 stories · First covered Feb 18, 2026 · Latest Mar 22

Midtown Manhattan Coverage

IHG Just Planted Two Flags Six Blocks Apart in Midtown. Let's Talk About What That Actually Means.

Brands Primary

Mar 22

IHG Just Planted Two Flags Six Blocks Apart in Midtown. Let's Talk About What That Actually Means.

IHG opened a 419-key voco in Times Square and a 529-key Kimpton six blocks away within three weeks of each other. That's not expansion. That's a bet... and if you're running a competing property in Midtown Manhattan, the math on your comp set just changed.

MS

Mike Storm 3 min read · Mar 22

Brands

Feb 18

Hilton Times Square's New GM Hire Is a Brand Play, Not a Personnel Move

A press release about a new GM tells you almost nothing. The strategy it signals about Hilton's Manhattan positioning tells you everything.

EV

Elena Voss 3 min read · Feb 18