World of Hyatt is expanding its award chart from three redemption levels to five, with top-tier redemptions jumping up to 67%... and if you're an owner who's been told loyalty drives premium guests, you need to understand what this actually means for your rate strategy and your guest mix.
Technology
Primary
Mar 12
World of Hyatt is bringing back Camp Unwritten with Reese's Book Club at Under Canvas and ULUM properties this summer. Before you roll your eyes, there's a loyalty play underneath this that every operator should understand.
World of Hyatt and Reese's Book Club are back with "Camp Unwritten" at Yosemite and Moab, and the press release is gorgeous. The question nobody's asking: is this brand strategy or brand theater?
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