Long Island hotels are charging $50 to $500 for day passes to pools and spas that sit half-empty most of the week. The real question isn't whether this works... it's what happens to your overnight guest experience when the pool deck belongs to someone who didn't check in.
Marriott just signed a global agreement to let non-guests buy access to hotel pools, spas, and fitness centers through ResortPass. The brand gets a new revenue narrative for investors, but the owner holding the maintenance bill and the GM managing the pool deck are doing very different math.
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