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Lisa Vanderpump Just Put Her Name on 188 Rooms. Caesars Is Betting You'll Care. IHG Just Opened a 90-Key Holiday Inn Express in Vijayawada. The India Playbook Is the Story. Hyatt Just Told Wall Street Its Loyalty Program Is a Bank. Owners Should Read the Fine Print. Hilton Built a Velvet Rope Inside Its Own Loyalty Program. Owners Should Be Paying Attention. Airbnb Is Giving Away World Cup Tickets. Your Hotel Isn't. That's the Problem. Your Guests Are Planning Trips With AI. Your Hotel Can't Even Get Its Data Clean. Marriott Just Hit 10,000 Properties. Now Count How Many Owners Are Actually Making Money. Lisa Vanderpump Just Put Her Name on 188 Rooms. Caesars Is Betting You'll Care. IHG Just Opened a 90-Key Holiday Inn Express in Vijayawada. The India Playbook Is the Story. Hyatt Just Told Wall Street Its Loyalty Program Is a Bank. Owners Should Read the Fine Print. Hilton Built a Velvet Rope Inside Its Own Loyalty Program. Owners Should Be Paying Attention. Airbnb Is Giving Away World Cup Tickets. Your Hotel Isn't. That's the Problem. Your Guests Are Planning Trips With AI. Your Hotel Can't Even Get Its Data Clean. Marriott Just Hit 10,000 Properties. Now Count How Many Owners Are Actually Making Money.

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Ancillary Revenue Diversification

1 story · First covered Jun 4, 2026 · Latest Jun 4

Ancillary Revenue Diversification Coverage

Marriott's Day-Pass Deal With ResortPass Sounds Like Free Money. It's Not.

Brands Primary

Jun 4

Marriott's Day-Pass Deal With ResortPass Sounds Like Free Money. It's Not.

Marriott just signed a global agreement to let non-guests buy access to hotel pools, spas, and fitness centers through ResortPass. The brand gets a new revenue narrative for investors, but the owner holding the maintenance bill and the GM managing the pool deck are doing very different math.

EV

Elena Voss 4 min read · Jun 4