The AI Hospitality Alliance just surveyed 100 founding members and found an industry begging for practical AI use cases and standards. What's buried in the data is more interesting... a quarter of respondents are vendors, which means the people selling you AI also don't know what the standards should be.
The hotel industry is spending billions on AI tools promising to unify sales, revenue, and marketing into one seamless commercial engine. The question nobody's asking is what happens to the night auditor, the revenue manager, and the director of sales when the system goes down at midnight and nobody remembers how to do it by hand.
Expedia's chairman is telling the industry AI isn't coming for your job. What he's not saying is that it's already coming for 30% of your customer service calls... and the vendor selling you "AI-powered" tools probably can't explain what's actually under the hood.
