Four Seasons Is Selling $35K Nights Inside a 1936 Beach House. And It's Not Even the Boldest Part.
Four Seasons just turned a 90-year-old oceanfront cottage at The Surf Club into a four-bedroom private villa with a butler, a chef, and a pool nobody else can touch. The real play isn't the villa... it's a residential strategy that now generates $2.1 billion a year and is quietly rewriting how luxury hotels make money.