📊 Topic

Rate Management

1 story · First covered Mar 18, 2026 · Latest Mar 18
Rate Management Coverage
Consumer Sentiment Just Flashed Red. Your Spring Leisure Forecast Is Wrong.

Consumer Sentiment Just Flashed Red. Your Spring Leisure Forecast Is Wrong.

Michigan sentiment cratered to 55.5 this month... its lowest print of 2026... and if you're a revenue manager at a drive-to leisure property still holding rate based on last year's comps, you're about to learn an expensive lesson about the difference between confidence and data.