Operations
Primary
Mar 18
Michigan sentiment cratered to 55.5 this month... its lowest print of 2026... and if you're a revenue manager at a drive-to leisure property still holding rate based on last year's comps, you're about to learn an expensive lesson about the difference between confidence and data.
A 25-cent gas price spike sounds like a macro story until you're the GM watching your weekend pickup soften in real time while your own shuttle fuel bill climbs. Here's what 40 years of managing through these cycles tells me about what happens next.
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