IHG's 200-property milestone in Canada sounds impressive until you look at what they're actually building, where they're building it, and what the technology integration burden looks like for the owners signing on the dotted line.
Marriott added nearly 100,000 rooms and returned $4 billion to shareholders in 2025. But when you decompose the numbers by who actually benefits, the story gets more complicated... especially if you're the one writing the PIP check.
📡
Get the Briefing Every Morning at 6AM
Join hotel operators, owners, and investors who start their day with InnBrief.
Free forever. Unsubscribe anytime. No spam — just signal.