📊 Topic

loyalty program partnerships

2 stories · First covered Apr 5, 2026 · Latest Apr 13
Related: Marriott International 2 Marriott Bonvoy 2 Ethiopian Airlines 2 Hotel Development Pipeline 1 ShebaMiles 1 African hotel market expansion 1 hospitality labor and operations 1 Singapore Airlines 1 KrisFlyer 1 Uber 1 loyalty program retention 1 hotel loyalty ecosystem 1
loyalty program partnerships Coverage
Marriott Bonvoy's KrisFlyer Deal Got 50% Better. It's Still Not Good Enough.
Brands Primary
Apr 13

Marriott Bonvoy's KrisFlyer Deal Got 50% Better. It's Still Not Good Enough.

Marriott just improved its KrisFlyer miles-to-points conversion rate by 50% and raised the annual transfer cap to 250,000 miles. The question is whether "less terrible" is really a loyalty strategy or just a press release dressed up as progress.

EV
Elena Voss 3 min read · Apr 13
Marriott Just Partnered With Africa's Biggest Airline. The Brand Promise Better Follow.
Brands Primary
Apr 5

Marriott Just Partnered With Africa's Biggest Airline. The Brand Promise Better Follow.

Marriott Bonvoy's new loyalty partnership with Ethiopian Airlines connects 10,000 hotels to 145 African destinations, and the press release is gorgeous. The question is whether the 50-plus properties Marriott plans to open across Africa by 2027 can actually deliver an experience that matches the expectation this partnership is about to create.

EV
Elena Voss 3 min read · Apr 5