Marriott quietly hiked award redemption prices up to 15.6% at popular properties while nearly 1,000 hotel owners are demanding better compensation for loyalty stays. The people paying for the rooms and the people earning the points have something in common... neither of them is winning.
Hyatt's new five-tier award chart sends 112 hotels up in category while only 24 go down, and 14 properties just fell off the free night certificate map entirely. The loyalty program that was supposed to be the last honest one in the industry is starting to look a lot like everyone else's.
World of Hyatt is expanding its award chart from three redemption levels to five, with top-tier redemptions jumping up to 67%... and if you're an owner who's been told loyalty drives premium guests, you need to understand what this actually means for your rate strategy and your guest mix.
