Operations
Primary
1h ago
Iberostar, Blue Diamond, and Meliá are pulling out of Cuba under crushing U.S. sanctions pressure, but the real lesson isn't about geopolitics. It's about what happens when infrastructure collapse meets brand standards and the operator has to choose between the flag and the building.
IHG's Iberostar licensing deal is now the clearest blueprint in the industry for how a brand company prints money without touching a single piece of real estate. If you're an owner paying franchise fees, the math on what you're buying versus what they're selling deserves a second look.
Marriott's first JW all-inclusive signals a franchise model shift that every owner in the luxury pipeline should be reading very carefully.
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