IHG just installed a new general manager at a 296-room convention hotel in Oman. That's not the story. The story is what IHG is building across the Middle East and why the playbook should look familiar to anyone who's watched a brand try to double its footprint in a developing market.
Operations
Primary
Feb 24
Every market research firm on the planet is projecting China's hotel market to double by 2033. The numbers are real. The question is whether the operators chasing those numbers understand what "8% CAGR" actually feels like at property level.
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